Due Date has two separate posters to advertise the film around the world. Both are very similar in the meanings they try to convey, but both are very different visually on the eye of the consumers. Both Posters have the characters in the scene, being the main focus however they are both in separate locations, the first poster being on an airplane with the second setting being down a deserted road in the middle of nowhere. They genre of the film is comedy, the designers of the posters have tried to get the comedy aspect into the posters. For example in the first poster the main character portrayed by ‘Zach Galifianakis’ is lifting half of his shirt up, into the other main characters face played by ‘Robert Downey Jr’. Similarly in the second poster the characters are looking scruffy, and the main character in the white shirt has got his right arm in a sling, along with the dog wearing the neck brace. This shows the characters getting battered and bruised alone what should be a normal routine journey.
Both of the posters are focusing on the two characters and their actions. Together they take up two thirds of the frame
Characters – Both posters have to two main characters on them, both taking up most of the frame, empathises is on them (They are the main focus)
Settings – There are two different settings in the two posters. First one is in the cabin of a plane, and the second one is down a deserted country lane. Both suggesting to the audience that the film has some form of travelling involved heavily in the film.
Colour – There are two sets of colour themes going through the posters. The first one has the colour of the plane, the white at the top of the lockers and the mixture of colours at the bottom, of the seats and characters. The whit e is pure and calm, while the wildness of the contrasting colours at the bottom. The white at the top of the poster goes well with the black writing used. Likewise with the white writing on the colours at the bottom, it makes the two stands out to the audience, the poster is empathising the focus on the writing.
The second poster has the blue and white of the sky, alone with the blackly grey colour at the bottom of the road, separated by the brown and green of the woodlands areas.
Fonts – The fonts are very clear, and easy on the eye of the audience, aesthetically pleasing. The title has the biggest font, it is the main focus of the poster, therefore having it bigger and in bold makes it stand out more to the audience, its one of the first things they see.
Quotes “2236 miles to go” and “781 miles to go” – both of these quotes on the separate posters again like with the settings suggest to the audience travelling towards their destinations.
Other graphics – The hills in the background of the second poster. They have been added to add to the setting and to the scene, adding the element that the characters are in the middle of a deserted place. (In the middle of nowhere)
Layout/Composition – In both of the posters the two characters are the main focus, together they both take up two thirds of the frame. Likewise in the 2nd poster the characters each take up 1 third each. (The dog 1, both the characters in their own separate one)
Tagline – The tagline of the film is “Leave your comfort zone” - …
